Media 2019/20

LO2 End Test October 17, 2019 17/10/19 1) With examples, what are the key differences between Traditional and Digital media? Traditional media is when a company decides to advertise their product through more conventional and cheaper methods such as posters and merchandising.  An example of this is when a Company like Marvel Studios put up a poster for their latest film. Where as digital media is when the company decides to advertise their product on digital platforms such  phones and laptops, this means that any type of advertisement can be viewed on these devices instead of on a poster. [2/4] This is too brief Zoey. Try to expand on your response with more specific examples.  2) Explain the key differences between above and below the line advertising? Below the line advertising is more direct and towards a target audience  such as targeted mail advertising or targeted search engine advertisements. Whereas above the line advertising is when a company wants to...

17/10/19 1) With examples, what are the key differences between Traditional and Digital media? Traditional media is when a company decides to advertise their product through more conventional and cheaper methods such as posters and merchandising where as digital media is when the company decides to advertise their product on digital platforms such as TV and Online with video adverts. 2) Explain the key differences between above and below the line advertising? Below the line advertising is more direct and towards a target audience whereas above the line advertising is when a company wants to expand their brand and bring in new audience members. 3) Explain with examples, TWO ways that products are advertised to audiences in the digital age? TV adverts are very common for digital advertising as a lot of people watch TV now in the digital age. An example of this is when a company such as Maybelline would advertise their makeup products on TV. Or a company would advertise their...

14/10/19 DNA: Theory 1; I believe that this theory is correct and in ways does apply to me personally. When I first got a smartphone and a Xbox which was connected to a high speed broadband, I would not leave the house to purchase things. However I still notice that people leave their homes to go to the store or market to buy products that they need. Theory 2; I strongly believe that this theory is incorrect as I know that people still live by a schedule or use schedules to help them in everyday activities. Media Consumption: Products I consume daily; Video Games; Halo Call of Duty Apex Legends Rainbow Six Siege Star Wars Battlefront My Time at Portia Farming Simulator Stellaris Gears of War Kingdoms and Castles Guitar Hero Rockband Forza Horizon --------------- Music; Electro Swing Rock Metal Punk Alternative -------------- Films; Lord of the Rings Star Wars Resident evil John Wick Underworld Avengers -------------- Television programmes; Avat...

6) They have to ensure their programming is suitable for everyone 7)  Value chain is the term to show horizontal and vertical integration. This spreads marketing to ensure they get the most profit out of distribution. 8) Synergy is when a movie company works with another company to make a movie 9) When a conglomerate owns a subsidiary in a different media sector that is know as cross media ownership. For example a Film media company could be a subsidiary of a print media company and they would use synergy to promote that film.

Web 2.0 Essay  How Web 2.0 has changed the face of advertising. Web 2.0 is the 2 nd  stage of Internet development. It is characterised as by the change of web pages from static and still to dynamic and fluid.  This mean web pages are now has user-generated content and has allowed the growth of social media. For example when Facebook  first started it was just a social media site but now it is one of the main hubs for corporate advertising. Facebook has especially profited from web 2.0 as it allows the users of Facebook  to see adverts especially tailored to their interests, meaning Facebook can accept advertising partnerships with several different companies. Using this strategy Facebook has made more than billions of dollars just by allowing for example news companies putting news snippets on their website attracting viewers to come to see more, or another example would be an advert for the newest UV glasses to help people look at screens. Mar...

7/10/19 What are distribution methods used by the media sectors? What is technological convergence and why is it important? TV and Radio: Traditional distribution of TV and Radio advertisements are digitally and analogue broadcast received and view or listened to on a dedicated device. Print: Physical printing onto paper, delivered via  purchase in a shop or delivery to house. Film: Presentation in a cinema or sale of optical media (DVD/BLU RAY) Video Games: Sale of storage/optical media (DVD/BLU RAY/CARTRIDGE/ CARD) Internet: Browsing of websites on a  Desktop PC or laptop.

Job Role                                         Main Tasks                                   PRE, PROD, POST or COMBO Business Developer               |     The role of a business        |  This is a pre production and production job                                                             developer is to look for                                                             new clients to generate     ...

What are the main categories of job in media companies? The three categories of media Jobs: Pre-Production                                                           Production                                                           Post-Production Pre-Production: the planning and drafting stages of a media product e.g. scheduling, funding, casting, designing, storyboarding, screenwriting etc. Production: the actual making of a media product e.g. filming, photographing, writing, inking graphics, recording sound etc. Post-Production: the editing and finalising of a media product e.g. adding special effects, digital manipulation, audio and video editing.