Unit 1 LO1 Assessment red pen


6) They have to ensure their programming is suitable for everyone

 7)  Value chain is the term to show horizontal and vertical integration. This spreads marketing to ensure they get the most profit out of distribution.

 8) Synergy is when a movie company works with another company to make a movie

 9) When a conglomerate owns a subsidiary in a different media sector that is know as cross media ownership. For example a Film media company could be a subsidiary of a print media company and they would use synergy to promote that film.

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