LO2 End Test


17/10/19

1) With examples, what are the key differences between Traditional and Digital media?

Traditional media is when a company decides to advertise their product through more conventional and cheaper methods such as posters and merchandising where as digital media is when the company decides to advertise their product on digital platforms such as TV and Online with video adverts.

2) Explain the key differences between above and below the line advertising?

Below the line advertising is more direct and towards a target audience whereas above the line advertising is when a company wants to expand their brand and bring in new audience members.

3) Explain with examples, TWO ways that products are advertised to audiences in the digital age?

TV adverts are very common for digital advertising as a lot of people watch TV now in the digital age. An example of this is when a company such as Maybelline would advertise their makeup products on TV. Or a company would advertise their product on a social media platform such as YouTube. An example of this is when BMW released a new line of cars and advertised them in a YouTube advert.

4) Explain with examples how the distribution of media products and services to the consumer has changed in the digital age?

Media consumption and use of products and services has changed recently as now that the internet has evolved and nearly everyone has access to it, companies can now sell their product and distribute it themselves to the consumer directly. However distribution companies still exist. With most things these days people rarely have to leave their houses to purchase things like food, games, essentials, any product they want really and all of this is because of the Internet. Argos for example now deliver right to your door if you purchase an item online, now this still includes a physical product but you wouldn't have to leave the house as a delivery person would just ask you to sign a release form to obtain your product. However there are some cases where there is no need for human contact at all. Video game companies have partnered with console companies to allow consumers to purchase the right to play the game without a physical copy, some say this is more expensive and they would be right but it costs more because they do not have to accept a lose from distribution.

5) Explain with examples, how social media has changed the landscape of advertising to audiences?

Social media has changed the game of advertising in the last 10 years alone but with the constant development of the internet and social media it is constantly improving. Now companies can direct their product towards a new generation that was built around technology and the internet, as social media sites allow some companies to advertise their product on their site allowing a new target audience to develop and possibly increase the company profit if that person so chooses to purchase their product. For example I saw a product on the social media site 'Instagram' that can whiten teeth easily and for an affordable price and because that enticed me I bought that product. Now it doesn't mean that the product is always directed towards the person seeing it but that is an above the line advertising strategy. For example I also see adverts on the social media site 'Facebook' but it was a product (It was a doorbell that has a camera that can stream to the owners phone) that could be useful for home owners, now just because I'm not a home owner doesn't mean that I cannot tell people about the product that are but I can do that of my own accord.

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