Know these for Analysing Audience Research Exam

BARB - Broadcasters Audience Research Board
Television viewing figures are often useful in assignments, dissertations, academic articles and similar documents. Students are permitted to include in their work the data featured on this website, but the information should not be used in any wider publication without a BARB subscription. If you wish to publish detailed data, or run more complex analyses.

 The Viewing data section of this site offers a number of ways to access television audience figures. Both historical data and the latest audience figures are available as weekly and monthly viewing summaries, based on the Individuals aged 4+ audience category. There are also top 10 and top 30 weekly programmes lists, quarterly channel reach reports and various trend graphs.

 What BARB do is analyse the statistics of how many people are watching a channel and when they watch it. This is crucial to them as they pull all of the data and analyse the demographic and its main category of genre.

 RAJAR - Radio Joint Audience Research
RAJAR is responsible for setting the research specification, the awarding of the research contracts to third party suppliers and the overall quality control , management and delivery of the service. The day to day operations are overseen by the Chief Executive and Research Director.
RAJAR is structured as a 'deadlocked' company whereby Board decisions require the agreement of all shareholders. The RAJAR Board is chaired by a non-executive independent Chairman. The day to day operations of RAJAR are the responsibility of the Chief Executive and Research Director. It is a not for profit company, funded by an annual fee payable in part by the BBC and the balance from the commercial operators via subscription fees payable by the participating stations who subscribe to the service.
RAJAR is set up as a JIC (Joint Industry Currencies) that represents in addition to the BBC and the commercial sector, the interests of the wider advertising community. A representative of the IPA and a representative of ISBA (the Incorporated Society of British Advertisers) attend Board meetings and their input is sought on all major issues.
Joint Industry Currencies
The Joint Industry Currencies are unique. The industry created them to provide audience numbers and trading metrics for each advertising medium. They are owned and developed by the communications industry. Advertisers, agencies and media owners work in concert to deliver one, credible and objective trading currency for each medium.
As well as creating the standard metrics that serve as the bedrock for evaluating and trading advertising media, the Joint Industry Currencies also provide critical inputs that enable advertisers and their agencies to understand the effectiveness of cross-media marketing campaigns.
How they are built and how they work is open to scrutiny – they are transparent in what they do. The currencies are the most robust and comprehensive datasets available. Each is produced and offered at cost, delivering unrivalled value for money.
The UK Joint Industry Currencies are ABC, BARB, JICPOPS, JICREG, JICWEBS, PAMCO, RAJAR and ROUTE.
RAJAR monitor the radio frequencies so that they know who is listening to what and estimate how many people are listening to that radio. They also monitor how the listener changes the channel how many times and what they finally stick to. It is hard to get an age demographic on this sort of platform.


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