Media notes 24/09/19


Corporate structures
What are the operating structures of media companies 

A company needs to be efficient to make the most profit

Media conglomerates are structured in a way that maximises their reach whilst minimising their cost

The largest cost to a company is when they have to use services and providers outside of themselves to create or distribute their product

The most efficient conglomerate structure is to utilise vertical and horizontal integration 

Horizontal integration is using subsidiaries to market and distribute your product 

Vertical integration is doing everything yourself 
Production -> Marketing -> Distribution ->  Exhibition/Consumption

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