Unicorny

Disney could start using vertical integration 

• Advertising can increase the interest, popularity and can increase the amount of potential viewers when the film is released
• They can distribute the film to cinemas as well as a home box office deal too, they could price the home film higher than cinema tickets to increase digital revenue
• At the time of release or even before the release of the film the production team could start merchandising to increase revenue and interest

They could also use horizontal integration 

• They could use the internet and social media to boost advertisement to spread the product further than print and television advertising