Unicorny


Disney could start using vertical integration 
  • Advertising can increase the interest, popularity and can increase the amount of potential viewers when the film is released
  • They can distribute the film to cinemas as well as a home box office deal too, they could price the home film higher than cinema tickets to increase digital revenue
  • At the time of release or even before the release of the film the production team could start merchandising to increase revenue and interest
They could also use horizontal integration 
  • They could use the internet and social media to boost advertisement to spread the product further than print and television advertising

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